Check out Awwwards for some distilled color inspiration for UI (keep project orientation in mind).You don’t want to confuse the user by using the same color on actionable (e.g. For example, you will probably have one or more accent colors that mean that an element is actionable. You want to keep usability in mind, and choose high contrast schemes and use colors as part of the visual language. Unlike traditional graphic design, colors used on the web and mobile products are usually more reserved. When pairing fonts look for similar skeleton (e.g. Users won’t be able to tell them apart, but the overall design will feel off. Don’t pair two fonts that are not distinct enough. ![]() Definitely don’t have more than two fonts in one design, unless you are 10000% sure about what you are doing. ![]() You can also stay within the same font family, like Alegreya and Alegreya Sans SC. You can use different styles of just one, high-quality font. Typewolf posts great examples and recommendation. Look for inspiration from renowned bloggers and designers. You don’t want to be too original with your typography. This is more of a feel than a hard rule, but try to stay away from typefaces that have too much character until you feel comfortable with your design choices. You probably don’t need anything too exotic, but definitely see that the font has a full set of typographic symbols. Check that the font has all the special characters. This could decrease readability on smaller font-sizes. See how some letters almost touch each other on Ecgar. You cannot really fix bad kerning with CSS, so look for fonts that have neat, proportional kerning. For example, Sura font doesn’t have italics, which might turn out problematic. Look for a typeface that has versatile styles, a few weights of bold and italic. Here are a few tips to avoid smirks from the creative department. The art of typography is more than 5 centuries old and has hundreds of books dedicated to it. Watch out for the design gang to critique your use of typography. My personal favorite is Neat.io, because it provides solid defaults, but is also easily customizable. The most common systems are 12, 16, or 24 columns in a container. Any grid framework will provide you with a column system. There is an abundance of grid frameworks out there (960, Bootstrap, Foundation). It’s hard to think of an example where you would want to code a grid system from scratch. You can easily drop in a CSS grid into your project. Anything from 45 to 75 characters per line is ideal for readability. Using a bounding container ensures that your text is still readable on large screens. That means that the total width is a fixed number, like 960px or 68em. For most projects you will need a grid system that has a bounding container for the columns. The choice of a grid will highly depend on the type of a project you are working on. It is inspired by print but is much less sophisticated. Web grid tries to be just as good as typographic but is limited by the web browser capabilities. In fact, many product designers switch to code or use hybrid, GUI/code, tools like Framer.js. I can imagine the first thing that comes to your mind is Photoshop, maybe Illustrator. Design tools span from doodling on a napkin to Processing and D3.js. ![]() It has a purpose and problem at the core.įinally, you need to know design tools to design. It doesn’t matter how well you are communicating if you don’t know who you are talking to or what they want to talk about. In product design, it’s called User Research or UXD. It is a skill to communicate through visuals.Įmpathy is understanding of who you are designing for. Esthetics is not just “making things pop”, but a visual language. The core components of the visual design are grid systems, typography, color theory, and motion. There are three components to designing anything:ĭisclaimer: I am a product designer, so I will use product design as a reference point, but you can use the same principles for anything else.Įsthetics is fueled by traditional principles of visual design.
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